NILAI KEISLAMAN DAN KEARIFAN LOKAL DALAM PENGEMBANGAN PARIWISATA HALAL PASCA COVID 19 DI KOTA MALANG

Cultural and religious values ​​have great potential in the development of halal tourism. Religious ​​and local wisdom can play a role both destination tourist services. The city Malang as one pilots tourism project, take advantage Islamic that exists community to develop This article seeks explore people City their implementation study proposes prophetic traits (shiddiq, amanah, tabligh, fathonah) ​​to be used City. Meanwhile, diversity, progressiveness egalitarianism are ​​of support Halal nature is implemented, which commitment meet standard assurance system, Clean, Health, Safety, Environmental Sustainability (CHSE) certification, attention environmental sustainability, empowerment promotional innovations with information technology social media. While "arek" culture characteristics open change, adaptable, egalitarian progressive implemented thematic villages active destinations